Commerce at the centre
Shopify Plus sat at the centre of the engagement. The online store provided the destination for demand generated elsewhere, connecting the brand’s technical proposition with its product range.
Snowboarding / 01
Bataleon Snowboards
From mountain culture to measurable commerce.
01 / The brief
A brand with a clear point of view.
Bataleon has a product story riders can feel: distinctive 3D base technology, shaped around the experience of snowboarding. Wilco supported the commercial side of that story through Shopify Plus, email marketing, paid acquisition and performance analytics across North America and Europe.
A technical product needs more than attention. Riders need to understand the difference, find the right equipment and feel confident enough to buy. In a seasonal category, the storefront, acquisition channels and customer communications all matter to that decision.
The guiding idea
Connect the ride to the retail experience.
02 / Our contribution
Acquisition and retention together
Google Ads and Meta Ads formed the paid-media scope, supported by email marketing. Together these disciplines address different moments in the customer relationship: discovery, active consideration and the return visit.
Performance with context
Data and performance analytics connected the marketing work to commercial reporting. The project is presented as an integrated ecommerce engagement, rather than a standalone advertising campaign.
03 / The engagement
Performance, in perspective.
The Wilco proposal records 403% return on ad spend and 46% growth per season. These are historical reported figures, not a forecast or a claim about current brand performance.
403%Return on ad spend
46%Growth per season
Historical figures from the Wilco proposal. Reporting period, spend and attribution methodology were not specified.
Delivered scope
- Shopify Plus
- Email marketing
- Google Ads and Meta Ads
- Data and performance analytics